CRO Manager

Location: Hybrid - mostly remote, attendance at Bath office required minimum once per month for Team meetings
Salary: £47,500
Contract Type: Permanent
Position Type: Full Time
Expiry Date: 26/06/2026 23:59

Are you obsessed with optimisation, customer journeys and turning insight into measurable growth?

We’re looking for a commercially minded CRO Manager to take ownership of our digital conversion strategy within our fast-paced, dynamic team. This is an opportunity to shape and drive the optimisation roadmap across every customer touchpoint, from paid media and landing pages through to email journeys, mortgage applications, completions and ongoing retention.

Working closely with the Head of Digital Marketing, you’ll lead the testing, analysis and continuous improvement of our digital journeys, helping deliver exceptional customer experiences alongside measurable commercial impact.

 

What You’ll Be Doing

  • Own and deliver the end-to-end CRO roadmap across website, email and digital customer journeys
  • Design, implement and analyse A/B and multivariate tests to improve conversion performance
  • Use data, analytics and customer insight to identify opportunities across the full funnel
  • Collaborate with Marketing, Partnerships, Developers and wider business stakeholders to improve digital performance
  • Monitor and optimise website performance using tools including Google Analytics and Looker Studio
  • Create wireframes and test hypotheses focused on improving UX, engagement and ROI
  • Coordinate test builds with agencies and developers, while also creating simpler tests independently
  • Drive innovation and personalisation across digital journeys and communications
  • Build dashboards and reporting to clearly communicate performance and recommendations
  • Ensure all digital content remains compliant, accurate and customer-focused within a regulated environment

 

What We’re Looking For

You’ll be analytical, commercially aware and confident influencing stakeholders across the business. You’ll thrive on problem solving, testing and delivering measurable improvements. A confident communicator, you’ll be able to effectively work with internal and external stakeholders where necessary, able to work both individually and part of a wider team.

Essential Skills & Experience

  • 5+ years’ experience in CRO, digital optimisation or related digital marketing roles
  • Strong experience with A/B and multivariate testing
  • Advanced knowledge of Google Analytics, reporting tools and digital performance analysis
  • Experience implementing website tracking solutions using Google Tag Manager or similar
  • Strong understanding of customer journey optimisation and UX principles
  • Experience briefing developers and coordinating digital delivery
  • Excellent stakeholder management and communication skills
  • Strong analytical and numerical reasoning capability
  • Experience using CMS platforms and a working knowledge of HTML/CSS
  • Ability to manage multiple projects and priorities in a fast-moving environment
  • High attention to detail with a focus on quality customer outcomes

Desirable

  • Experience within financial services or other regulated industries
  • Knowledge of Webflow CMS
  • Experience supporting personalisation initiatives and advanced journey optimisation

 

Why Join L&C?

Because here, your growth matters. We're on a journey at flying pace with no signs of slowing down, and we want YOU to be a part of it.

You’ll play a pivotal role in shaping the future of our digital customer experience within a highly respected mortgage brokerage. This is a chance to combine creativity, analytics and experimentation in a business that values innovation, collaboration and measurable results.

 

We'll invest 110% into you and your development, all we ask for is that 110% effort in return.

As an employee of L&C, some of the benefits you can expect include:

  • 24 days holiday, as well as bank holidays + your birthday off (both non inclusive of your base holiday allowance)
  • Access to our comprehensive benefit provider Perkbox (discounts, wellbeing support & more), and many more benefits
  • Recognition schemes like “The Extra Mile” awards within L&C, or even one day industry awards
  • Regular social events (Summer & Winter company wide parties + much more)

 

If you’re passionate about optimisation and want to make a visible impact across an evolving digital ecosystem, we’d love to hear from you.

 

At London & Country Mortgages, we are committed to fostering a recruitment and selection process that is inherently diverse and inclusive. We believe in the strength that comes from a variety of perspectives, backgrounds, and experiences, and we actively seek to create an environment where individuals from all walks of life feel welcome and valued. Our commitment to diversity and inclusion is not just a goal; it is a fundamental part of our organisational culture, driving us to continuously enhance our practices to ensure that every candidate has an equal opportunity to contribute and thrive within our community.

 


FCA Certification Regime & Conduct Rules

L&C is authorised and regulated by the FCA and is classified as an Enhanced Firm under the Senior Manager’s and Certification Regime (SM&CR). This role is subject to the 6 FCA Conduct rules and you will be expected to adhere to them at all times. (See below). Any confirmed breaches of the Conduct Rules will be reported to the FCA annually. Should you apply for a Certified role in another financial services firm then L&C may be required to disclose this information in a Regulatory Reference request.

 

  1. You must act with integrity
  2. You must act with due care, skill, and diligence
  3. You must be open and cooperative with the FCA, the PRA and other regulators
  4. You must pay due regard to the interests of customers and treat them fairly
  5. You must observe proper standards of market conduct
  6. You must act to deliver good outcomes for retail customers

L&C Mortgages - Voted the UK's best mortgage broker.

Founded in 1999 as a fee free telephone based mortgage broker - free to call and free to use our advice and service. We moved into our office in Bath and launched our first website in 2001. Winning our first award for best mortgage broker in 2002, we’ve gone from strength to strength, with a further office in Newcastle Upon Tyne, and over 2 million people coming to us for advice on the best mortgage for them.

Today we have received over 160 awards and offer both online and telephone support. And we remain proudly fee free.

Buy Holidays

Perkbox

Electric Car Scheme

Your Birthday Off

Company Pension

Death in Service